Enabling the Mobile Channel For Charitable Giving: The Mobile Giving Foundation brings the power and reach of mobile phones to nonprofit organizations as a new fundraising and donor interaction mechanism. Through the Mobile Giving Foundation, non profits can leverage the ubiquity of mobile without the complexity, expand and cultivate a new base of givers and create permissive donor interaction.
“Charities and non-profits of every kind are facing tough economic challenges – from museums to performing arts organizations to all charities,” said David Asheim, Guide by Cell President and Founder. “Mobile giving is a wonderful means of addressing these challenges because the technology which is used is commonly found and easy to access. The dynamic of mobile giving allows all nonprofits to reach existing donors, and a new untapped community of donors, using tools and gadgets most people carry in their pocket or purse.”
Nonprofits are beginning to receive donations from mobile campaigns that use tech messages aimed at a younger audience.
For most nonprofits, raising money means asking donors to write a check.
But like music, maps and movies, charitable giving is also going mobile.
With a mobile phone, donating to a cause can be as simple as typing MEALS, WATER or ALIVE.
“Giving should be easy, it should be fun and it should be rewarding,” said Jim Manis, chief executive of the Mobile Giving Foundation, a Bellevue-based nonprofit that provides technology for charitable organizations to run mobile campaigns.
This tool gives people the ability to act immediately on an impulse to help.
Source: Fundraising Success Magazine
Tags: charities, economic challenges, fundraising, mobile giving
