The fundraising coach has your answer! Holly Hall at the Chronicle’s Prospecting Blog reported on comments from the Association for Healthcare Philanthropy’s CEO, Bill McGinley.
The healthcare system is incredibly complex. And hospitals haven’t done a great job telling their story and how they contribute to their local communities.
One of Bill’s recommendations is that hospitals hire more fundraisers. Very sensible! He wrote about in the article on recession-proof fundraising, cutting funding to fundraising can be a self-fulfilling prophesy of doom.
You can read the Prospecting post at:
http://philanthropy.com/news/prospecting/5018/hospitals-face-growing-list-of-fund-raising-challenges
Source: The Fundraising Coach
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